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Category Archives: Sales and Marketing

Being critical

August 15, 2011

Reputation rules, influencing every decision we make, day in and day out. Virtually every item in our daily newspapers, nightly TV news programmes, and magazines, revolves around reputation. A well-known rugby player is charged with assault. A company director is convicted of fraud. A company goes into receivership due to mismanagement and reckless trading. Stories like these are what make up the bulk of our news bulletins…


Advertising that money cannot buy

April 8, 2011

Press releases are an important part of your marketing plan. It’s not every day you can get something for nothing. Press releases are all about news and news is created by change. If something has changed or about to change in your business then you should put a press release together. Remember, the reporter isn’t [...]